Greenlabeling: Klamavá eko označení pod lupou
Greenlabelling can expose a company to legal and reputational risks where environmental claims or labels are used without verifiable support. Problematic examples include terms such as “eco” or “natural” and self-created certifications resembling established labels. The article explains how to identify misleading claims, substantiate environmental statements and reduce the risk of disputes with customers or regulators.
What is greenlabelling?
Examples of greenlabelling
Greenlabelling is not just about misleading consumers with catchy slogans - in some cases it can also cause direct harm. For example, cosmetics labelled as "100% natural" may contain synthetic substances that cause allergic reactions. A consumer who chooses a product because of its supposedly natural ingredients may suffer health damage.
Foods labelled 'organic' are sometimes found not to meet organic standards and to contain pesticides. Consumers often pay a higher price for these products in the belief that they are buying a healthier alternative, which may not be true.
Household appliances or building materials labelled as 'energy efficient' can also incur large financial losses. For example, an eco-friendly boiler that does not meet its claimed specifications can lead to higher running costs and the need for costly repairs. These situations already go beyond misleading advertising and cause direct economic losses.
How to defend yourself?
Consumers should be vigilant and look for verified certifications such as FSC, EU Bio or Fair Trade, which guarantee independent control. Transparent companies also provide detailed information on the origin of raw materials and production processes. Vague claims such as 'environmentally friendly' should raise suspicions if they are not backed up by concrete facts.
At the same time, it is a good idea to pay attention to details on packaging. Read product ingredients and don't be afraid to ask questions directly of the manufacturer. Companies that are truly sustainable usually have no problem providing detailed information.
What to do if greenlabeling has harmed you?
If you have purchased a product that does not live up to its green claims, you have a right to protection. Our law firm can help you assess your claim for compensation and file a complaint with the appropriate authorities. We will also represent you in negotiations with the company or any litigation if the situation cannot be resolved amicably.
Don't fall for deceptive practices. Contact us if you feel you have been harmed by greenlabeling. We are ready to defend your rights and hold companies accountable for their actions.
About the author
Disclaimer:
The information contained in this article is for general informational purposes only and serves as a basic guide to the issue as of 2026. Although we strive for maximum accuracy, laws and their interpretation evolve over time. We are ARROWS Law Firm, a member of the Czech Bar Association (our supervisory authority), and for the maximum security of our clients, we are insured for professional liability with a limit of CZK 350,000,000. To verify the current wording of the regulations and their application to your specific situation, it is necessary to contact ARROWS Law Firm directly (consultation@arws.cz). We are not liable for any damages arising from the independent use of the information in this article without prior individual legal consultation.