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Law for Longevity & Health Business

Innovation and Risk

Law for the longevity and health business fundamentally affects the pace of innovation, the safety of scaling, and the regulatory risks faced by clinics, digital platforms, or dietary supplement sales. This text outlines the key legal constraints and ways to set up a stable business model so that regulation is not a barrier, but a predictable framework for sustainable growth.

The photo shows a specialist discussing the topic of legal regulation of the longevity business.

Where Does the Law Intersect with Longevity?

In the world of longevity and the health industry, healthcare law, data protection, advertising regulations, and investment law all intersect. It is therefore essential for entrepreneurs not to address individual legal issues in isolation, but to view the project as a regulated ecosystem.
Even the basic classification of what you offer makes a significant difference in the risk profile. In practice, choosing the wrong category—whether it’s a healthcare service, wellness product, dietary supplement, or medical device—can lead to hefty fines and distribution bans.
While digitalization and artificial intelligence open up new possibilities, they also bring with them strict regulations on the protection of sensitive data and the application of the European Artificial Intelligence Regulation. Without a robust legal framework, companies face the risk of major regulatory and reputational incidents.
ARROWS law firm

What Longevity and Health Business Actually Means from a Legal Perspective

The term longevity and health business is used in practice for a wide range of activities from traditional healthcare facilities to biohacking and digital applications. From a legal perspective, however, it is not a single category but a complex mosaic of different legal regimes.

A common mistake of many entrepreneurs is the attempt to view the project only through the lens of one regime, for example, just as an e-shop with dietary supplements. In operation, they often unknowingly provide health services or use software that exhibits characteristics of a medical device.

If you offer a comprehensive program including medical consultations and test interpretation, your activities likely fall under the healthcare services law. In such a case, it is practical to address the project comprehensively with a focus on healthcare law to correctly set the roles of the provider, authorizations, and related processes. This entails strict requirements for authorization to provide healthcare services, staff qualifications, and documentation management.

For this segment, combined models are typical, where dietary supplements, cosmetics, diagnostic devices, and mobile applications operate in one ecosystem. From a legal perspective, you must evaluate the exact regulatory regime of each part separately.

Each of these categories is subject to strict and different rules for market entry, mandatory information, supervision, and advertising. If the ecosystem includes software or applications working with health data, a follow-up view on comprehensive IT contract review may be useful, especially in implementation, support, and liability agreements. There is nothing worse than having a thriving e-shop and a poorly set IT contract that prevents you from accessing backup data. We have also dealt with this in other areas. Without coordinated legal advice, a model that is illegal in some part can easily arise in practice (we know this again from our activities in the area of various can. supplements and peptides).

From the perspective of ARROWS law firm's lawyers, it is therefore crucial to create a complete regulatory map of the entire project for the client right from the start. This map precisely describes individual products and services and assigns the appropriate legal regimes to them.

Timely analysis saves months of delay in scaling and minimizes the risk of immediate cessation of activities by the authorities.

Healthcare Services, Longevity Clinics, and the Boundary with Wellness

Once a project involves providing healthcare services, such as preventive screenings, infusion therapies, or anti-aging procedures, it is subject to the healthcare services law. The provider must obtain authorization from the regional office.

When setting up a clinic and related internal processes, regulation and data protection typically overlap, so it makes sense to also address gdpr in connection with handling medical documentation and sensitive data.

To obtain authorization, it is necessary to meet strict personnel requirements, approval of the operating rules by hygiene, and material and technical equipment. Meeting all these legal conditions is absolutely necessary for the legal operation of the clinic.

In the area of longevity clinics, there is still a myth that regulation is significantly looser for self-payers. However, the legal regime for providing healthcare services is completely independent of the method of care financing.

Any changes in operation, such as the introduction of new methods or relocation, must be reported to the administrative authority. Providing care contrary to the granted authorization is an administrative offense with a fine of up to 1,000,000 CZK.

A common stumbling block in the longevity business is also the formal setup of cooperation with external doctors. It is necessary to clearly determine whether the doctor acts as an independent provider or whether they act on behalf and responsibility of your clinic.

Proper contract setup and informed consents are key to eliminating risks associated with health damage. The practical context of how healthcare providers set the legal framework and prevent sanctions is also summarized in the article why healthcare providers entrust their agenda to ARROWS.

If a longevity clinic combines medical procedures with wellness, it is necessary to keep these service flows strictly separate. Attempts to present invasive methods as regenerative wellness procedures end with harsh penalties from authorities.

Who in ARROWS can do it?

Mgr. Vojtěch Sucharda

Mgr. Vojtěch Sucharda

advokát, partner

sucharda@arws.cz
Mgr. Dita Zbožínková, LL.M.

Mgr. Dita Zbožínková, LL.M.

advokátka

zbozinkova@arws.cz
Mgr. MUDr. Veronika Králíková, Ph.D.

Mgr. MUDr. Veronika Králíková, Ph.D.

Counsel

kralikova@arws.cz
Mgr. Jakub Oliva, LL.M., MSc.

Mgr. Jakub Oliva, LL.M., MSc.

advokát, partner

oliva@arws.cz
ARROWS law firm

Wellness, Anti-aging, and the Risk of Hidden Healthcare Services

The area of wellness, biohacking, and anti-aging programs attracts with its flexibility and absence of complex licensing. However, the legal boundary between wellness and healthcare service is defined in Czech law by the purpose and methods of activity.

If the interpretation of blood tests is performed by a person without appropriate medical education, it is the provision of a hidden healthcare service. Using medical terminology in the marketing of wellness services raises strong suspicion of circumventing the law.

From the perspective of civil liability for health damage, the risk is the absence of proper documentation and informed consents for wellness services. If a client suffers a complication, courts evaluate the situation according to strict criteria.

If the operator cannot prove that the client was properly informed of all risks and contraindications of the procedure, they bear responsibility for the harm. This can have fatal financial and reputational consequences for the operator.

For all hybrid wellness and biohacking projects, it is necessary to create a robust client documentation system. It is also important to clearly declare that the services provided do not in any way replace medical care. If the project targets multiple countries, it is necessary to consider that the definition of healthcare service varies in EU states. We have experience with this from our own international network ARROWS international, and a large part of our contracts is international. Whether towards the Czech Republic or abroad.

Medicinal Products, Dietary Supplements, and Cosmetics in the Anti-aging Segment

In the longevity segment, products intended for internal use or topical application, from dietary supplements to cosmetics, play a primary role. From a legal perspective, there is a strict prohibition on mixing the individual categories of these products.

SÚKL has the authority to decide whether a product presented as a dietary supplement is in fact an unregistered medicinal product. Such a decision is followed by an immediate sales ban, market withdrawal, and a high fine.

For dietary supplements, there is an absolute ban on making so-called medicinal claims. The product must not declare that it prevents or cures any human disease, and only approved health claims can be used.

Attempts to circumvent this rule by referring to independent studies or statements by influencers are heavily fined. At ARROWS law firm, we help clients safely set up marketing and product texts without the risk of sanctions.

Clinical Trials, Experimental Treatment, and Frontier Longevity Innovations

The most progressive projects in the longevity area work with experimental methods, such as autologous cell therapies, stem cell applications, or gene therapy. Conducting these activities is subject to the strictest possible regulation.

If these methods are presented as research, they must meet the requirements of the clinical trials regulation. Conducting an unapproved clinical trial is a serious administrative offense with direct criminal liability.

In the case of off-label prescription, the doctor bears full responsibility for any negative consequences on the patient's health. Prescribing an approved drug for another indication can only be done under strict legal conditions.

The use of these drugs for preventive purposes without proper justification poses a huge risk for clinics. At ARROWS law firm, we help innovative clinics design a legal structure for the development and application of these methods.

Digital Health, Data, and Artificial Intelligence in the Longevity Business

Digital health platforms and telemedicine applications form the backbone of the modern longevity business. In the Czech legal environment, there has been a significant shift with the introduction of a legislative framework for providing healthcare services remotely.

The operator of a telemedicine platform must meet strict conditions for authorization, technical standards, and documentation management. Communication channels must ensure absolute data transmission security and reliable identification of both parties.

In cross-border telemedicine provision within the European Union, specific rules must be respected. If the platform actively targets patients in another state, it must also meet the local requirements of the local regulators.

Software as a Medical Device, Wearables, and Data Ecosystems

One of the most common mistakes of technology companies in the longevity segment is underestimating the correct classification of their software. Mobile applications and web platforms evaluating biomarkers may be considered medical devices.

If the software is intended for diagnosis, prevention, or monitoring of diseases, it is subject to strict MDR regulation. Introducing such software to the market without proper CE certification represents a serious violation of the law with high fines.

If your application only displays data from fitness trackers without clinical analyses, it can remain in the wellness regime. However, once it starts recommending dosages or diagnosing risks, it becomes a medical device.

This boundary is very tight and requires expert assessment before the application is launched. Lawyers at ARROWS law firm conduct comprehensive analyses for developers and help set application functions in compliance with regulations.

Protection of Personal and Genetic Data and Medical Documentation

Data is the most valuable but also the most risky asset in the entire longevity sector. Information about health status and genetic data obtained from DNA tests fall under special categories of personal data according to GDPR.

For commercial longevity projects, the primary legal basis is the explicit consent of the data subject. This consent must meet exceptionally strict standards and must be given separately from the terms and conditions.

If you plan to use data for secondary purposes, such as scientific research or algorithm training, you must meet EHDS requirements. These regulations introduce strict rules for the safe anonymization of health data.

When integrating medical documentation, only authorized medical personnel bound by confidentiality may have access. The leak or unauthorized disclosure of this sensitive data to third parties can lead to devastating fines from the ÚOOÚ.

Artificial Intelligence in Diagnostics and Personalized Medicine

The deployment of artificial intelligence for predicting biological age or generating recommendations is subject to the European Artificial Intelligence Regulation. AI systems used in healthcare are often classified as high-risk.

Operators of these systems must meet demanding obligations, including risk management, data management, and human oversight. If the AI system does not meet the regulation's requirements, the operator faces astronomical fines.

ARROWS law firm has a specialized team for IT and IP law. Our specialists will help you implement the requirements of the artificial intelligence regulation directly into your project's development processes.

Related Questions

1. Does our mobile application for monitoring biomarkers need a medical license, or can we offer it as a regular fitness application?

The decisive factor is the declared and actual purpose of the application. If the application only visualizes measured values without further analysis, it is a fitness application. However, if it performs diagnostics based on biomarkers, predicts health risks, or recommends specific therapeutic interventions, it falls under the definition of a medical device according to the MDR regulation and requires certification by a notified body. Operating such an application without certification and registration with SÚKL is essentially illegal.

2. How should we handle user consent for processing genetic and health data within a longevity program?

Consent must be explicit, free, specific, and separate from other agreements according to GDPR. The user must actively check a separate box for processing health data and another box for genetic data. The consent must detail the purposes of processing, retention period, and information that consent can be withdrawn at any time. We can help you with setting up documentation and entire processes if needed.

ARROWS law firm

Business Models, Contracts, and Liability in Longevity and Health Business

The relationship between a longevity provider and a client is legally hybrid and combines elements of a healthcare services contract with consumer contracts. The basis of a safe legal architecture is quality terms and conditions.

In the general terms and conditions, the content of services, payment terms, and exclusion of liability for medical decisions in wellness programs must be clearly defined. This way, you prevent future disputes with dissatisfied clients.

Extraordinary attention must be paid to informed consents, which must not be conceived as a general waiver of rights. They must be a detailed and demonstrable introduction of the client to the specifics, risks, and real expectations of the program.

If a client undergoes innovative therapy, the informed consent must explicitly contain information that it is a method with unguaranteed results. This step significantly reduces the risk of successful claims for damages.

B2B Contracts with Technology Suppliers, Laboratories, and Partners

The operation of a longevity clinic or platform depends on external partners. Each of these relationships must be covered by a robust B2B contract that considers specific regulatory risks of the healthcare and technology sector.

Contracts with laboratories must precisely define responsibility for the accuracy of analysis results, handling of biological samples, and penalties for breaches of agreed standards. It must be contractually resolved who is responsible for any incorrect data interpretation.

For cloud solutions and telemedicine platforms, it is essential to have a high percentage of system availability agreed upon. A system outage storing medical documentation can result in endangering patients' health.

Contracts with IT suppliers coming into contact with health data must meet strict GDPR conditions.

Liability for Health Damage and Product Liability

Liability for damage in the longevity business is divided into liability for professional misconduct and objective product liability for defective products. Each of these areas requires specific legal treatment.

If you sell products under your own brand, you become the manufacturer from a legal perspective. You then bear absolute liability for any health damage caused by a defect in this product regardless of your fault.

In providing innovative services, the standard of professional care is assessed according to the current state of scientific knowledge. If a clinic applies an unproven method, it exposes itself to increased risk of legal disputes.

The only defense is flawlessly maintained documentation proving that the procedure was chosen based on relevant scientific studies with the patient's full consent. A necessary condition for safe operation is also properly set insurance.

Common commercial insurance policies often contain exclusions for experimental methods or cyber incidents. For the maximum safety of our clients, ARROWS law firm is insured for damages up to 400,000,000 CZK.

Advertising, Health Claims, and Unfair Competition

Marketing in the longevity segment is under the scrutiny of regulators, with the advertising regulation law setting very strict rules. These concern especially advertising for medicinal products, dietary supplements, and medical devices.

Advertising for dietary supplements must not imply that the product has preventive, therapeutic properties, or can replace a varied diet. Using unverified comparative claims against competitors can fulfill the characteristics of unfair competition.

The legal team at ARROWS conducts preventive audits of marketing campaigns and approves advertising claims before launch, saving clients costs on fines.

Investments, M&A, and Structuring Longevity and Health Projects

When an investor enters or acquires a longevity project, the legal review is significantly more complex than for regular technology startups. The investor does not focus only on finances but primarily examines regulatory compliance.

The review focuses on the validity of licenses, software classification, data protection consent setup, and contractual stability with key doctors. Any shortcomings in these areas can lead to the immediate termination of investment negotiations.

If due diligence reveals systemic deficiencies, it can lead to a drastic reduction in the valuation of the entire project. For founders, it is therefore crucial to have all legal and regulatory aspects resolved before approaching investors.

Regulated Changes in Ownership Structure and Approval Processes

In the regulated healthcare sector, changes in ownership structure cannot be made entirely freely. While the transfer of shares does not require office approval, any changes in statutory bodies or professional representatives must be reported within fifteen days.

Be aware that the authorization to provide healthcare services is non-transferable to another person. In the case of transformation, the new entity must undergo a complete and new licensing process from the very beginning.

Transactions must therefore be structured with regard to the deadlines for issuing new authorization by the administrative authority. At ARROWS law firm, we have extensive experience with transactional law and will safely guide you through the entire M&A process.

Intellectual Property, Know-how, and Data as Key Assets

In the longevity business, intellectual property is the most valuable part of the entire company's value. This includes patented dietary supplement formulas, source codes of diagnostic applications, artificial intelligence algorithms, and unique know-how.

In investment transactions, it is necessary to prove that all rights are fully and lawfully owned by the target company. A common mistake is developing software by external programmers without a proper written agreement on the transfer of rights.

For databases of genetic and health data, it is strictly examined whether the company has the right to commercially handle them. If client consents were formulated too narrowly, the new owner will not be able to legally use them.

This can de facto completely devalue the entire built database for the investor. Lawyers at ARROWS law firm help startups with complete rights assurance and intellectual property protection before investor entry.

International Elements and Cross-border Service Provision

The expansion of the longevity business abroad requires harmonization with the legal systems of target countries. Even though the principle of free movement of goods applies within the European Union, there are national specifics for healthcare products.

Each state has its own system for notifying dietary supplements and may apply stricter limits for certain substances. In cross-border transfers of sensitive data outside the European Union, you must also implement standard contractual clauses.

Thanks to our international network ARROWS International, we can coordinate legal advice in more than 90 jurisdictions and effectively support your global expansion.

What legal issues can you expect in Longevity?

And how can ARROWS law firm help you with that?

Illegal provision of healthcare services : A clinic or platform provides care without full license, beyond the scope of granted authorization, or without an established professional representative.

We will conduct a legal audit, set the correct authorization structure, and prepare applications to the relevant regional offices and represent you throughout the licensing process to minimize operational outages and fines.

Poor product classification : A dietary supplement, cosmetic, or software exhibits characteristics of a medicinal product or medical device, risking intervention by SÚKL/SZPI.

We will evaluate the correct regulatory status of the product, propose adjustments to composition, texts, and claims, prepare notification documents, and represent you in proceedings before supervisory authorities.

Leak or misuse of health and genetic data : Cyber incident in the IT system, unauthorized employee access to sensitive data, or invalid GDPR consents.

We will set up complete GDPR compliance for sensitive data, prepare DPA contracts, train staff, and in case of an incident, ensure crisis management, communication with the ÚOOÚ, and minimize the risk of class actions.

Dispute with a client over health damage : Health complications after an invasive procedure, complaints about the ineffectiveness of an expensive longevity program, or a dispute over the validity of informed consent.

We will analyze client documentation, propose a strategy for out-of-court settlement, and if necessary, represent you before courts. We will coordinate communication with the insurance company and ensure expert opinions.

Blockage of investment transaction due to regulatory risks : The investor discovers serious legal defects during due diligence and conditions capital entry on costly remedies.

We will conduct a quick and effective internal audit of your project, identify weak points, propose their remedy before approaching investors, and prepare bulletproof transaction documentation.

ARROWS law firm

Final Summary

The longevity and health business represents an exceptionally attractive and dynamic sector with enormous growth potential, but at the same time, it is one of the most regulated business environments. Success in this area requires a deep understanding of legal contexts.

Successful scaling and investment protection require viewing law as a strategic framework for stable growth. Proper classification of products and services at the very beginning of the project and thorough protection of sensitive data are the basic pillars on which every serious project must stand.

ARROWS law firm has a specialized team of lawyers with experience in medical law, IT/IP regulation, and M&A transactions. To ensure maximum safety for our clients, we are insured for professional liability with a limit of 400,000,000 CZK.

Do not improvise where your clients' health and the value of your business are at stake.

FAQ

1. Do we need a lawyer already at the stage when we only have an idea and the first prototype of a longevity service, or is it enough before the investor enters?

Involving a legal advisor already at the concept and prototype stage is a critical success factor. Timely analysis will help you correctly direct product development, avoid the pitfalls of unregistered medical devices, and save you huge costs on reworking the entire system in the future. A prepared compliance model also dramatically increases the chance of attracting quality investors.

2. How do we know if we are still in the wellness regime or already providing a healthcare service and need a license?

The boundary is determined by the purpose, methods, and way of presenting your activity. If you perform diagnostics (such as blood sampling and analysis, genetic analyses), propose therapeutic procedures, or recommend medication adjustments to treat or prevent diseases, you are providing a healthcare service. If you only recommend general changes in diet, exercise, or mental hygiene without a link to specific pathologies, it is wellness.

3. Are our clients' health and genetic data usable for research and business development, or do legal regulations prevent us?

The use of this data is legally possible, but requires strict adherence to GDPR rules and the new EHDS framework. Clients must give explicit, informed, and voluntary consent for this secondary use of data, which must not be hidden in the terms and conditions. Data should be pseudonymized or anonymized to the maximum extent possible. ARROWS law firm will help you design the entire data strategy in compliance with the law (konzultace@arws.cz).

4. What is the difference between a regular technology startup and a longevity & health startup in terms of legal risks?

A longevity and health startup operates in a highly regulated environment where compliance failure does not just mean data loss, but direct threats to human health and life. This involves stricter oversight by state authorities, the need to obtain specific licenses, strict limits for advertising and marketing, and the need to implement rules for high-risk AI systems. If you want to be prepared for investor scrutiny, it is advisable to work with lawyers.

5. How should we proceed if a regulator has already contacted us with a query or initiated an inspection of our longevity business?

Stay calm and immediately contact a legal representative specializing in healthcare and administrative law. Do not provide the supervisory authority with any rash statements or written materials without prior legal consultation. The first response often determines the outcome of the entire administrative proceeding and the amount of any fine.

6. Can a longevity & health project be set up to be compatible with future regulatory changes, especially in AI and data?

Yes, the key is a flexible and modular legal and technological architecture of the project (compliance by design). This means developing software with security standards in mind, having clearly separated databases for different purposes, and regularly updating contractual relationships in response to legislative developments. Monitoring legislative trends will allow you to always be one step ahead of the competition.

DO YOU HAVE MORE QUESTIONS? GET IN TOUCH

ARROWS law firm

About the author

JUDr. Jakub Dohnal, Ph.D., LL.M.
JUDr. Jakub Dohnal, Ph.D., LL.M.

Associate, managing partner

Jakub Dohnal is a founding member of our law firm and our entire consulting group. He is primarily involved in real estate development and advising on the complex setup of commercial projects.

Disclaimer:

The information contained in this article is for general informational purposes only and serves as a basic guide to the issue as of 2026. Although we strive for maximum accuracy, laws and their interpretation evolve over time. We are ARROWS Law Firm, a member of the Czech Bar Association (our supervisory authority), and for the maximum security of our clients, we are insured for professional liability with a limit of CZK 400,000,000. To verify the current wording of the regulations and their application to your specific situation, it is necessary to contact ARROWS Law Firm directly (consultation@arws.cz). We are not liable for any damages arising from the independent use of the information in this article without prior individual legal consultation.